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Not just another poker course.

 A team built for real progress.

 

Join The Alliance, an elite 10-week training and support team built to sharpen your strategy, share game-changing insights, and maximize your EV at the 2025 WSOP.

 
BOOK MY SPOT IN THE ALLIANCE FOR SUMMER 2025

ONLY 7 PLACES REMAINING!

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Hey there, I'm Matt Hunt.

I've been a professional poker player since 2011, and a coach since 2013.

I've worked with over 250 one-to-one poker coaching clients for over 4,000 hours of sessions, including former Amazon and Microsoft executives, bracelet-winning poker legends, up-and-coming young grinders, and everyone in between.

I've worked with training platforms like GTO Wizard, Solve For Why Academy, Tournament Poker Edge and PocketFives Training, and my clients have cashed for over $3.5 million in live tournaments.

What Poker Fluency clients are saying...

Ash Frank, a.k.a. 'PokerFace Ash'

Professional poker player, USA

"Working with Matt Hunt at PokerFluency has been a game-changer for my poker career. His deep understanding of GTO strategy and ability to break down complex concepts in a clear, practical way has helped me refine my decision-making process at the tables. Since working with him, I’ve seen noticeable improvements in my game, from exploitative adjustments to confidence in high-pressure spots. Whether you’re looking to sharpen your fundamentals or take your strategy to an elite level, I can’t recommend Matt enough! He is great with all skill levels."

Fausto Valdez

Professional poker player, USA

“Matt Hunt was a game-changer in my transition from cash games to MTTs. His approach and deep knowledge accelerated my learning curve, helping me understand everything from early-stage tactics to final-table adjustments. Even now, much of what I teach and apply in my own game is rooted in the concepts and frameworks I learned from him. It’s the edge that keeps me ahead and consistently winning.”

Dustin Skarra

Recreational poker player, USA

"Getting coached by Matt Hunt over twelve sessions has been an absolute blast! His sharp, analytical approach to poker makes learning feel like a fun puzzle to solve, and he's an expert at using GTO Wizard to break down complex spots and fine-tune strategy. He knows how to simplify tricky concepts, making them easy to grasp while keeping things engaging.

Not only is he a top-tier player, but he genuinely cares about helping his students level up. With Matt's guidance, I was able to make a final table and take home $102,000. I'm playing with much more confidence and look forward to participating in more events in 2025."

Riccardo Gubser

Recreational poker player, Switzerland

"Working with Matt Hunt has been an absolute game-changer for my poker journey. Matt has an incredible ability to break down complex concepts in a structured manner that perfectly matches my level of understanding.

His approach not only helps me grasp the intricate connections within the game but also enables me to make significant progress. I cannot recommend Matt highly enough for anyone looking to elevate their poker game.”

Seth Slick,
a.k.a. 'Stay At Home Dad Poker'

Recreational poker player, USA

“I’ve been playing poker since the boom in ‘03 and thought I had a pretty solid understanding of the game. After one session with Matt I learned just how much I didn’t know. After a few sessions I immediately began to see results and started running deeper in tournaments more consistently. Matt has an excellent teaching style and is able to take massively complex theories and explain them in a cohesive and digestible way. I look forward to each session and I know that having Matt in my corner will lead to tournament success!”

In the twelve years I've been coaching poker, I've learned there's really only ONE reliable way to guarantee long-term success in the game.

 

It's not playing some secret exploitative strategy that nobody's figured out how to beat yet.

It's not having access to better technology or more advanced solvers.

It's not putting in more reps than anyone else with GTO Trainers, or memorizing ranges more accurately.

It's not watching every single training video or listening to every single mindset podcast.

It's not having the perfect pre-game routine or picking through endless hand histories in great detail.

It's actually unbelievably simple, and literally every single one of the world's most elite poker players does it.

In fact, in all my years of coaching I have never seen a player who did this one thing fail to reach their potential.

Now that I'm finished hyping it up, are you ready to find out what it is? Okay, here you go.

 

The number one determinant of long-term success in poker is cultivating a top-tier support network.

 

That's it - that's truly all there is to it.

There's a quote by motivational speaker Jim Rohn along the lines of, "you are the average of the five people you spend the most time with". In poker, your skill level is the average of the five people you most often talk about poker with.

Ruminate on that for a moment. If you think about the five people you talk poker with most frequently, you'll probably arrive at the conclusion that they're all at roughly the same skill level as you are - this is true for virtually everyone.

It's rare to find a losing player who has the opportunity to regularly talk about poker with elite-level winners - not because the winners don't want to be around them, but because the losing player simply won't be losing any more!

Likewise, an elite-level player who only talks about poker with beginners is going to pretty quickly lose the ability to understand the way their opponents perceive the game - they'll fall behind and lose track of current trends and strategies.

If you want to truly reach your poker potential, play higher stakes, maximize your winrate and get the most out of every poker experience, you simply can't do it alone.

Players who try to do everything themselves, who don't connect with the wider poker community, or who don't have anyone to lean on during downswings or difficult periods will always fail - they lose motivation, stall out, and eventually quit.

They don't have anyone to study with, they have no feedback loops to help them figure out where they stand and where their strategy might be lacking, and they don't have anyone to share in the tribulations and triumphs of life in poker.

 

That's why I created The Alliance.

 

I want to help my clients move past the phase of their poker career where they don't have a team to rely on, where they don't have friends or study partners who understand their struggles, and where they can't see the path in front of them.

The Alliance is designed to put you in position to have your best-ever WSOP, and to build a lifelong poker network.

With only 20 spots available in this year's program, your 2025 summer will be defined by a tight-knit team experience that puts you in prime position to ship the first of many WSOP bracelets in your career.

See below to find out what you'll learn over the course of the 10 weeks, and how The Alliance program is structured.

Learn Key Adjustments

From deep-stacked early levels to ICM-heavy bubbles, final tables and heads-up play, you'll learn how to adapt your game plan to maximize EV in every phase of a WSOP event.

High-Performance Preparation

You’ll build repeatable routines and preparation systems that heighten focus, improve stamina, and keep you grounded through the highs and lows of a long tournament grind.

Think Clearly Under Pressure

Through coaching, hand reviews, and performance work, you’ll develop the tools to stay composed and make sharp, optimal decisions when it matters most.

Leverage Your Network

You'll learn how to collaborate with other sharp players—sharing insights, reads, and feedback—to elevate your game both during the series and long after it ends, building a lasting network.

Meet The Allliance's all-star coaching & support team

Matt Hunt

Poker Fluency founder & GTO Wizard coach

Sam Laskowitz

High roller regular with $3.3M in live earnings

Conrad Simpson

Social coordinator; co-host of the OnlyFriends podcast

'Pokerface Ash' 

Alliance team member & ambassador

Matt Berkey

High stakes cash pro & long-time WSOP veteran

Paul Salter

Performance coach, hypnotherapist & nutritionist

Jason Su

Performance coach & author of Poker With Presence

Blake Eastman

CEO of The Nonverbal Group & founder of Beyond Tells

Matt Bode

Tournament poker pro & WSOP bracelet winner

Steve Zolotow

Two-time bracelet winner & poker legend

Brittany Bovi

Transition catalyst, entrepreneur and life coach

Steve Baker

Mindset coach and high-performance specialist

John Shoberg

Cash game consultant & poker tech expert

Nick Zautra, PhD

Author of The 7-Week Poker Workout Plan

Diane Zimmerman

Cash game pro and Pocket Queens coach

Mikha Richards

Entrepreneur and Pocket Queens coach

The Alliance Pro Prep Series

During the Series

After the Series

Elite Strategy & Study Resources

  • A two-week intensive preparation period featuring 10+ hours of coaching sessions and talks
  • Access to custom-built WSOP-specific solver sims and node-locks
  • Game selection advice for every Vegas tournament venue and series
  • Weekly strategy meetings and reviews with other community members
  • Rapid feedback on hand histories from multiple perspectives
  • Last-minute strategy huddles before day 2s and final tables
  • A constantly-updating database of detailed reads on specific opponents

Mindset & Optimization

  • Advice on surviving the summer grind from high-stakes pros
  • Elite performance guidance from specialists in multiple areas
  • Training in goal-setting and big-picture thinking
  • Fitness and nutrition guidance to keep you in good health throughout the summer
  • Accountability systems to ensure you stick to your goals during the series
  • Regular mindset check-ins and confidence boosters from coach and teammates
  • Special prep sessions for the WSOP Main Event and other major tournaments

Team Support & Community

  • Permanent access to a private, exclusive Discord server for Alliance members
  • In-person meetups and community events throughout the series
  • Real-time support during deep runs to keep you focused and motivated
  • Always have supporters on your rail when you make a final table!
  • Trusted network for action selling, swapping and other transactions
  • Lifelong poker connections that extent beyond the WSOP
  • Get free access to all future Alliance programs if you win a bracelet!

BONUS OFFER 

All Alliance members will get access to a 75-minute video where Nick Howard, founder of Poker Dominion and STAX Poker, breaks down his approach to an ultra-high-stakes heads-up match against high roller regular and businessman Martin Kabrhel.

Nick talks extensively about how to prepare for the intense pressure of playing for nosebleed stakes, and how to engage in profitable shot-taking and action-selling - crucial skills for MTT players.

Frequently Asked Questions

 

ONLY 7 PLACES REMAINING!

Once the program is full for 2025, it's full, and signups will NOT reopen.

 

Poker is getting tougher all the time - don't delay your progress towards getting everything you want out of the game.

 

Not sure about the full 10-week experience? You can get all 20 hours of coaching sessions from the two-week prep period as a standalone package with our Pro Prep Series.

 

Check out the Pro Prep Series

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Harness the edge that lasts a lifetime.

 

You've put in the work, now take the leap.

 

We've got you.

 

Weekly Plan

$275/week

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One-time payment

$2495

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