Chasing bracelets? You don't have to do this alone.
Join The Alliance, an elite 10-week training and support team built to sharpen your strategy, share game-changing insights, and maximize your EV at the 2025 WSOP.
ONLY 17 PLACES REMAINING!
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Cutting-Edge Tournament Strategy, Tailored for WSOP Domination.
Get access to world-class tournament strategy designed specifically for the unique demands of the WSOP. From deep-stack adjustments to exploit-heavy ICM spots, you'll enter every event with a clear, high-EV game plan and a knowledge of your opponents.
Optimize Every Edge with Elite-Level Preparation and Performance.
We don’t leave performance to chance. You'll develop elite preparation routines, sharpen your focus, know your opponents, and fine-tune every aspect of your mental and physical game to stay sharp deep into the Vegas summer grind.
Build a Poker Network That Supports You—In 2025 and Beyond.
You’re not doing this alone. Inside The Alliance, you’ll build meaningful connections with serious players, share real-time insights, and form a lasting network that supports your poker learning and growth long after the 2025 series ends.
Hey there, I'm Matt Hunt.
I've been a professional poker player since 2011, and a coach since 2013.
I've worked with over 250 one-to-one poker coaching clients for over 4,000 hours of sessions, including former Amazon and Microsoft executives, bracelet-winning poker legends, up-and-coming young grinders, and everyone in between.
I've worked with training platforms like GTO Wizard, Solve For Why Academy, Tournament Poker Edge and PocketFives Training, and my clients have cashed for over $3.5 million in live tournaments.

What Poker Fluency clients are saying...
Ash Frank, a.k.a. 'PokerFace Ash'
Professional poker player, USA
"Working with Matt Hunt at PokerFluency has been a game-changer for my poker career. His deep understanding of GTO strategy and ability to break down complex concepts in a clear, practical way has helped me refine my decision-making process at the tables. Since working with him, I’ve seen noticeable improvements in my game, from exploitative adjustments to confidence in high-pressure spots. Whether you’re looking to sharpen your fundamentals or take your strategy to an elite level, I can’t recommend Matt enough! He is great with all skill levels."

Fausto Valdez
Professional poker player, USA
“Matt Hunt was a game-changer in my transition from cash games to MTTs. His approach and deep knowledge accelerated my learning curve, helping me understand everything from early-stage tactics to final-table adjustments. Even now, much of what I teach and apply in my own game is rooted in the concepts and frameworks I learned from him. It’s the edge that keeps me ahead and consistently winning.”

Dustin Skarra
Recreational poker player, USA
"Getting coached by Matt Hunt over twelve sessions has been an absolute blast! His sharp, analytical approach to poker makes learning feel like a fun puzzle to solve, and he's an expert at using GTO Wizard to break down complex spots and fine-tune strategy. He knows how to simplify tricky concepts, making them easy to grasp while keeping things engaging.
Not only is he a top-tier player, but he genuinely cares about helping his students level up. With Matt's guidance, I was able to make a final table and take home $102,000. I'm playing with much more confidence and look forward to participating in more events in 2025."
Riccardo Gubser
Recreational poker player, Switzerland
"Working with Matt Hunt has been an absolute game-changer for my poker journey. Matt has an incredible ability to break down complex concepts in a structured manner that perfectly matches my level of understanding.
His approach not only helps me grasp the intricate connections within the game but also enables me to make significant progress. I cannot recommend Matt highly enough for anyone looking to elevate their poker game.”

Seth Slick,
a.k.a. 'Stay At Home Dad Poker'
Recreational poker player, USA
“I’ve been playing poker since the boom in ‘03 and thought I had a pretty solid understanding of the game. After one session with Matt I learned just how much I didn’t know. After a few sessions I immediately began to see results and started running deeper in tournaments more consistently. Matt has an excellent teaching style and is able to take massively complex theories and explain them in a cohesive and digestible way. I look forward to each session and I know that having Matt in my corner will lead to tournament success!”

In the twelve years I've been coaching poker, I've learned there's really only ONE reliable way to guarantee long-term success in the game.
It's not playing some secret exploitative strategy that nobody's figured out how to beat yet.
It's not having access to better technology or more advanced solvers.
It's not putting in more reps than anyone else with GTO Trainers, or memorizing ranges more accurately.
It's not watching every single training video or listening to every single mindset podcast.
It's not having the perfect pre-game routine or picking through endless hand histories in great detail.
It's actually unbelievably simple, and literally every single one of the world's most elite poker players does it.
In fact, in all my years of coaching I have never seen a player who did this one thing fail to reach their potential.
Now that I'm finished hyping it up, are you ready to find out what it is? Okay, here you go.
The number one determinant of long-term success in poker is cultivating a top-tier support network.
That's it - that's truly all there is to it.
There's a quote by motivational speaker Jim Rohn along the lines of, "you are the average of the five people you spend the most time with". In poker, your skill level is the average of the five people you most often talk about poker with.
Ruminate on that for a moment. If you think about the five people you talk poker with most frequently, you'll probably arrive at the conclusion that they're all at roughly the same skill level as you are - this is true for virtually everyone.
It's rare to find a losing player who has the opportunity to regularly talk about poker with elite-level winners - not because the winners don't want to be around them, but because the losing player simply won't be losing any more!
Likewise, an elite-level player who only talks about poker with beginners is going to pretty quickly lose the ability to understand the way their opponents perceive the game - they'll fall behind and lose track of current trends and strategies.
If you want to truly reach your poker potential, play higher stakes, maximize your winrate and get the most out of every poker experience, you simply can't do it alone.
Players who try to do everything themselves, who don't connect with the wider poker community, or who don't have anyone to lean on during downswings or difficult periods will always fail - they lose motivation, stall out, and eventually quit.
They don't have anyone to study with, they have no feedback loops to help them figure out where they stand and where their strategy might be lacking, and they don't have anyone to share in the tribulations and triumphs of life in poker.
That's why I created The Alliance.
I want to help my clients move past the phase of their poker career where they don't have a team to rely on, where they don't have friends or study partners who understand their struggles, and where they can't see the path in front of them.
The Alliance is designed to put you in position to have your best-ever WSOP, and to build a lifelong poker network.
With only 20 spots available in this year's program, your 2025 summer will be defined by a tight-knit team experience that puts you in prime position to ship the first of many WSOP bracelets in your career.
See below to find out what you'll learn over the course of the 10 weeks, and how The Alliance program is structured.

Learn Key Adjustments
From deep-stacked early levels to ICM-heavy bubbles, final tables and heads-up play, you'll learn how to adapt your game plan to maximize EV in every phase of a WSOP event.

High-Performance Preparation
You’ll build repeatable routines and preparation systems that heighten focus, improve stamina, and keep you grounded through the highs and lows of a long tournament grind.

Think Clearly Under Pressure
Through coaching, hand reviews, and performance work, you’ll develop the tools to stay composed and make sharp, optimal decisions when it matters most.

Leverage Your Network
You'll learn how to collaborate with other sharp players—sharing insights, reads, and feedback—to elevate your game both during the series and long after it ends, building a lasting network.
Meet The Allliance's all-star coaching & support team

Matt Hunt
Poker Fluency founder & GTO Wizard coach

Sam Laskowitz
High roller regular with $3.3M in live earnings

Conrad Simpson
Social coordinator; co-host of the OnlyFriends podcast

'Pokerface Ash'
Alliance team member & ambassador

Matt Berkey
High stakes cash pro & long-time WSOP veteran

Paul Salter
Performance coach, hypnotherapist & nutritionist

Jason Su
Performance coach & author of Poker With Presence

Blake Eastman
CEO of The Nonverbal Group & founder of Beyond Tells

Matt Bode
Tournament poker pro & WSOP bracelet winner

Steve Zolotow
Two-time bracelet winner & poker legend

Brittany Bovi
Transition catalyst, entrepreneur and life coach

Steve Baker
Mindset coach and high-performance specialist

John Shoberg
Cash game consultant & poker tech expert

Nick Zautra, PhD
Author of The 7-Week Poker Workout Plan

Stay Tuned!
More team members to be announced soon!

Stay Tuned!
More team members to be announced soon!
Elite Strategy & Study Resources
- A two-week intensive preparation period featuring 10+ hours of coaching sessions and talks
- Access to custom-built WSOP-specific solver sims and node-locks
- Game selection advice for every Vegas tournament venue and series
- Weekly strategy meetings and reviews with other community members
- Rapid feedback on hand histories from multiple perspectives
- Last-minute strategy huddles before day 2s and final tables
- A constantly-updating database of detailed reads on specific opponents
Mindset & Optimization
- Advice on surviving the summer grind from high-stakes pros
- Elite performance guidance from specialists in multiple areas
- Training in goal-setting and big-picture thinking
- Fitness and nutrition guidance to keep you in good health throughout the summer
- Accountability systems to ensure you stick to your goals during the series
- Regular mindset check-ins and confidence boosters from coach and teammates
- Special prep sessions for the WSOP Main Event and other major tournaments
Team Support & Community
- Permanent access to a private, exclusive Discord server for Alliance members
- In-person meetups and community events throughout the series
- Real-time support during deep runs to keep you focused and motivated
- Always have supporters on your rail when you make a final table!
- Trusted network for action selling, swapping and other transactions
- Lifelong poker connections that extent beyond the WSOP
- Get free access to all future Alliance programs if you win a bracelet!
BONUS OFFER #2
All Alliance members will get access to a 75-minute video where Nick Howard, founder of Poker Dominion and STAX Poker, breaks down his approach to an ultra-high-stakes heads-up match against high roller regular and businessman Martin Kabrhel.
Nick talks extensively about how to prepare for the intense pressure of playing for nosebleed stakes, and how to engage in profitable shot-taking and action-selling - crucial skills for MTT players.
Frequently Asked Questions
What exactly is The Alliance, and how does it work?
What's included in the membership?
When does the program start and end?
What if I'm not in Vegas for the full WSOP? Can I still join?
How much time should I expect to commit each week?
What kind of strategy content will we cover?
How advanced is the material? Will it suit my skill level?
Is the content tournament-specific, or will it be useful for cash games too?
Will there be hand history reviews or feedback on my play?
What kind of mindset and performance training is included?
Do I need to already have my fitness, nutrition and mindset routines in place?
How will this help me handle tilt, fatigue, and burnout during the series?
How does real-time support during the WSOP actually work?
Will there be in-person meetups or is it all online?
Who else will be in the program? What type of players are you accepting?
What if I don't know anyone in the group, will I feel out of place?
How active will the coach be in the group?
Do I have to be a professional poker player to join?
Can I join if I already have a WSOP bracelet?
Is The Alliance a staking program?
Will I have chances to swap action, buy or sell pieces with other members?
How much does it cost to join The Alliance for 2025?
Are there payment plans available?
Is there a refund policy?
Is there a safeguarding and inclusivity policy?
Do I have to go through an application process, or is everyone accepted?
ONLY 17 PLACES REMAINING!
Once the program is full for 2025, it's full, and signups will NOT reopen.
The price for membership will increase in 2026 to $7,995, but 2025 members will get a 20% discount on all future Alliance programs.
Poker is getting tougher all the time - don't delay your progress towards getting everything you want out of the game.
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Harness the edge that lasts a lifetime.
You've put in the work, now take the leap.
We've got you.
COUNT ME IN FOR SUMMER 2025